For independent hotels, motels, inns & lodges

Your guests find you. OTAs take the margin.

We help independent properties build a measurable direct-booking path: Google profile, booking engine, tracking, and monthly commission reporting. OTAs stay useful for discovery. They stop being the default answer for every stay.

Estimate the leak See the difference
Baseline firstNo changes before the current numbers are captured.
Direct pathProfile, booking engine, payments, and tracking connected.
No vague reportsBookings, calls, channel mix, and commission movement.

OTA statement

Illustrative monthly view

Leak
Room revenue through OTA$14,190
Commission at 18%−$2,554
Guest email relationshipLimited
Repeat booking pathRented again
Annualized commission$30,648

Illustrative only. Replace these numbers with the property’s actual statements before making a decision.

The alternative

Keep discovery. Recover the repeat.

OTAs can still introduce new guests. The direct channel captures Google, returning, referral, and drive-by demand where commission should not be automatic.

Booking source
Tracked
Direct link
Connected
Commission movement
Reported monthly
Free diagnostic

Get your Direct Booking Leak Audit.

Send the property details and the current booking setup. We will review the direct path, estimate the commission leak, and show what should be fixed first.

Request the audit

No ranking promises. No obligation. Just the leak and the math.

Free

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Commission recovery estimate

        
Run the statement math.

        
Use the property’s real occupancy, rate, OTA share, and commission. The calculator shows the current commission load and what a modest shift to direct could be worth before direct-channel costs.

        
Illustrative estimate — not a forecast, promise, or ranking claim

      

      

        

          

            
Direct Booking Leak Calculator

            
Adjust the assumptions to match the latest OTA statement.

          

          Live model
        

        

          

            
24

            
          

          

            
$145

            
          

          

            
65%

            
          

          

            
70%

            
          

          

            
18%

            
          

          

            
3%

            
          

        

        

          
Current OTA commission / month$0

          
Recoverable at 15% shift$0

          
Illustrative annual impact$0

        

        

          
Net monthly margin recovered by direct shift

          
10%
$0

          
15%
$0

          
25%
$0

        

        
Formula: rooms × 30.4 days × occupancy × OTA share × ADR × (commission − direct cost). This is an estimate for discussion only; actual results depend on demand, rate parity, booking path, seasonality, and execution.

      

    

  


  

    

      

        

          
Where the booking leaks

          
The problem is rarely demand.

        

        
Most independent properties already get found. The leak happens between the search, the click, and the booking source.

      

      

        

          01
          
The guest finds you on Google.

          
Your profile gets the view, but the booking link is missing, buried, or pointed at a third party. The property does the work; the platform gets the customer.

          Lost direct intent
        

        

          02
          
The OTA makes rebooking easy.

          
The guest comes back through the same app because that is where the relationship lives. A repeat stay becomes another commission line.

          Repeat margin rented
        

        

          03
          
Nobody can prove what changed.

          
Without a baseline and tracking, every agency report becomes activity instead of evidence: posts made, ads launched, impressions delivered.

          No accountable number
        

      

    

  



  

    

      
      

        

          
Margin

          
×OTA-onlyEvery OTA booking carries a commission, including repeat guests who already know the property.

          
✓With usBuild a direct path so eligible Google, repeat, referral, and walk-in demand can book without an unnecessary middle layer.

        

        

          
Guest relationship

          
×OTA-onlyThe platform mediates the relationship and controls much of the guest communication.

          
✓With usCapture consented guest details through the property’s own booking and communication flow.

        

        

          
Google presence

          
×OTA-onlyA profile can send high-intent traffic into a commissionable booking path.

          
✓With usConnect the profile, booking link, landing page, and tracking so Google demand has a direct route.

        

        

          
Repeat demand

          
×OTA-onlyThe next stay starts again inside the OTA app, with another commission attached.

          
✓With usMake direct the obvious repeat path through rate clarity, reminders, review flow, and front-desk scripts.

        

        

          
Evidence

          
×OTA-onlyThe platform reports the bookings it wants credit for. Your own channel mix remains fuzzy.

          
✓With usStart with a baseline, then report calls, direct bookings, channel mix, and commission movement monthly.

        

        

          
Accountability

          
×OTA-onlyThe platform optimizes for platform conversion, not your long-term channel balance.

          
✓With usYou get one accountable operator, a fixed scope, and a monthly review tied to numbers the property can verify.

        

      

    

  


  

    

      

        
How the work runs

        
Audit. Migrate. Grow.

        
The work is sequenced so the property knows its starting point before anyone touches the booking path.

      

      

        

          

            01
            

              
Direct Booking Leak Audit

              
Review the profile, booking links, website path, tracking, OTA dependence, and statement math. The output is a specific list of leaks, not a generic marketing score.

              
    
                
  • Baseline before changes
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  • Actual OTA statement numbers where available
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  • One prioritized fix list
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            02
            

              
Migration Sprint

              
Set up the direct-booking infrastructure and prove that inventory, payments, tracking, and channel sync work before go-live.

              
    
                
  • Booking engine and channel manager setup
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  • Direct-booking landing page and Google profile connection
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  • Test bookings and double-booking check before launch
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            03
            

              
Direct Booking Desk

              
Continue the monthly work after migration: profile content, reviews, seasonal updates, channel tracking, brand-defense search where justified, and a report the owner can read in minutes.

              
    
                
  • Monthly strategy call and one-page report
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  • Booking, call, and channel-mix tracking
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  • Ads only where tracking and intent justify them
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What this is not

          

            Not a promise to remove OTAs
            Not a ranking guarantee
            Not ad spend bundled into a management fee
            Not traffic reporting without bookings or calls
          

        

      

    

  


  

    

      

        

          
Fit check

          
Built for owners who can see the statement.

        

        
The best fit is an independent property with real booking volume, reachable ownership, and enough OTA dependence to make the math matter.

      

      

        

          
Good fit

          
    
            
  • ✓Independent hotels, motels, inns, lodges, and B&Bs with owner or GM access.
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  • ✓Properties with OTA dependence and a booking path that can be improved.
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  • ✓Operators willing to share baseline numbers so results are measured honestly.
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  • ✓Teams that want one accountable monthly number instead of scattered marketing activity.
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Poor fit

          
    
            
  • ×Franchise flags where pricing, booking, and marketing decisions sit with corporate.
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  • ×Properties with service or review problems that marketing cannot honestly fix.
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  • ×Owners looking for guaranteed rankings, guaranteed ROAS, or instant lead volume.
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  • ×Anyone unwilling to baseline first. No baseline means no trustworthy before-and-after.
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